Video material produced for Hewlett-Packard (HP).
In this project, me and my friend Felipe Cunha (felipecunha.com) have been responsible for the animation process.
We've used the rotoscope technique, in which animators digitally trace over live-action footage, frame by frame.
The whole process was digital, but the idea was to give the final product a hand-drawn look, simulating a flip book.
Directed by Laís Andrecioli
Cinematography and Film Editing by Amanda Louzada
Assistance by Davi Valente
Voice-over by Américo Fazio Neto
Animation by Eduardo Nunes and Felipe Cunha